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Web Metrics: Proven Methods for Measuring Web Site Success (Computer Science)

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Web Metrics: Proven Methods for Measuring Web Site Success (Computer Science)

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    Available in PDF Format | Web Metrics: Proven Methods for Measuring Web Site Success (Computer Science).pdf | English
    Jim Sterne (Author)
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0–:471–:41621–:5)
  • Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
  • Companion Web site contains links to online tools, resources, and white papers
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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 452 pages
  • Jim Sterne (Author)
  • John Wiley Sons: 1 edition (12 Nov. 2009)
  • English
  • 10
  • Computing Internet

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